What is compromised is not the Planet but us. We need to reconsider how we interact with Nature, moving from the use of non-renewable resources to renewable ones. ProPopulus is here to ignite that change and build awareness about forestry and plantations as key elements in the development of a healthier and more sustainable relationship with the only home we have ever known. 


Poplar is one of the most efficient trees in terms of sustainability. It is one of the fastest growing species in Europe and one hectare of poplar captures 11 tons of CO2 every year. Poplar also can be planted on otherwise useless land, thus optimizing land use and increasing timber supply with a renewable source of raw material. It’s speed of growth also makes it an economically sound investment as revenue comes in relatively short cycles.


Sustainably managed forests allow us to obtain wood-based products sourced from poplars harvested at the right age, while, in addition, plantations optimize land use and supply, therefore taking the stress off forests to provide raw material. It is crucial to understand that the environmental requirements towards the conservation of forest areas do not exclude a responsible productive activity. They are, in fact, highly compatible.


Global warming and the subsequent changes in the climate is probably one of the most important challenges mankind has ever faced, not only because of the effects but moreover because we -our society, our economy, our lifestyle- have caused the problem. It is, therefore, our responsibility to reset our relationship with the Earth, the only home we have ever had, in order to assure a healthy planet for future generations.


The bigger picture is that if we are to develop a sustainable society, and indeed, preserve the conditions of life on Earth, we have to change our understanding of civilization and, consequently, embrace new ideas or reframe myths and half-truths. The key goal of being more sustainable is simply being less unsustainable.


If you are interested in finding out more and getting deeper insights about poplar, sustainable managed forests, plantations, and poplar and timber products and processes, feel free to download the following materials by renowned industry players and scientists.